tag:blogger.com,1999:blog-61385756460405550392012-02-09T22:42:43.837+05:30Seeing this and that, here and there, and joining the dots from a branding POVMythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.comBlogger431100tag:blogger.com,1999:blog-6138575646040555039.post-18329361129138498932011-06-23T12:43:00.003+05:302011-06-23T12:56:17.855+05:30

What is it about the Indian Guru that attracts multitudes? What really are the payoffs people seek, consciously or unconsciously, what role in life does the Guru play in an Indian’s life? A Brand Chakras* study on just this, done amongst disciples of various gurus, revealed some interesting angles and insights.In India, one does not go up stage by Maslow stage, only after each stage is satisfied.

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-9114663296162323552009-02-23T08:41:00.004+05:302009-02-23T08:46:52.664+05:30

“Our people are our greatest asset”.Is there anyone out there who has never skimmed over a sentence such as that? How many times have we written, read or heard such a sentence in corproate ads annual reports, corporate brochures and chairman’s speeches? But will we, ever again skip such a sentence?Surely no employee branding programme could have prepared either the staff of the Taj or Satyam for

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com2tag:blogger.com,1999:blog-6138575646040555039.post-65609630234682934972008-12-06T18:47:00.003+05:302008-12-06T18:58:16.182+05:30

A Street-Level Look at the people, culture and temperament of Mumbai, India's Sprawling City of 13 Million Shaken by Last Week's Terror AttacksIndifferent sadness." "Impotent love." "No whining. Accept hardships and keep going." "The show must go on." These were but some of the comments from consumers during a study by JWT India on the character of Mumbai just a few months ago. In the aftermath

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-21829017163095369902008-11-15T21:53:00.002+05:302008-11-15T22:05:43.867+05:30

Lessons Learned in Learning Lessons From the Most Spherical Campaign AroundThe marketing fraternity gets excited when there are lessons to learn, especially when these lessons come from outside the corporate world. So of course, when someone like Barack Obama becomes president, we can pick up many new instructions in management and marketing, mainly from the marketing gurus who love to rush and

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-34589272823330022102008-11-15T21:50:00.007+05:302009-02-03T12:40:33.769+05:30

How the Messaging Surrounding the Controversial Product Has EvolvedWomen's fairness creams -- which work to lighten skin color -- is a large product category in India and has from time to time attracted the attention of feminists as being a regressive offering that perpetuates fair skin as an yardstick of beauty, a symptom of our "colonial hangover." Over the years, the promise of these creams

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-79214807608929604772008-11-15T21:47:00.002+05:302008-11-15T22:00:06.530+05:30

New Program Trains Unskilled Indian Women in TradesFrom breaking the glass ceiling in boardrooms to using micro-finance at the grassroots and driving rural entrepreneurship, from working night shifts in BPOs to teaching foreign children online from home, from biking in the Himalayas to being employed by banks to recover loans from defaulters, Indian women are breaking into so many male bastions -

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-69685422078480277992008-11-15T21:43:00.003+05:302008-11-15T21:59:21.759+05:30

Bollywood has the largest film output in the world, making at least twice as many films as Hollywood does in a year. And that's only the Hindi-language films -- there are at least five other thriving vernacular-language film industries in India. So you can imagine how difficult it is to choose just one entry for the Oscars! First, the arguments: Was it really the best? Were politics involved? Did

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-5925995527070834002008-08-07T19:40:00.004+05:302008-08-07T19:55:46.905+05:30

Article in The Brand Wagon, The Financial Express, August 5th, 2008Chakra Watch 7: Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality: these are the seven basic life themes - based on the seven major chakras in the human body - that drive all human behaviour.Sahasara or the Crown Chakra is about enlightenment, wholesomeness, positive transformation, inner peace,

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-90225197342827700262008-07-08T23:19:00.001+05:302008-07-08T23:22:43.890+05:30

There are many reasons why it is so exciting to be in the business of brand building in India today. I’ll give you ten.Because Lalu Prasad Yadav, the rustic Hindi-speaking minister, the butt of jokes on his nine children and rural background, engineers the financial turnaround of the Indian Railways which was going bankrupt and takes it to a massive surplus.Because, in cricket, the Indian Premier

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-69224453753210947992008-07-08T23:12:00.002+05:302008-07-08T23:19:00.052+05:30

Article in The Brand Wagon, The Financial Express, July 2, 2008 Chakra Watch6: Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality: these are the seven basic life themes - based on the seven major chakras in the human body - that drive all human behaviour.The Ajana or third eye chakra is higher up in the great Indian spiral, in the territory of active intelligence,

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-57007773211116269932008-06-11T21:34:00.003+05:302008-06-11T21:39:07.217+05:30

Clearly a section of Indian consumers are reveling in the new-found enjoyment of technology products – be it personal computing, internet, telecom services, mobiles or other visual gadgets. “Technology is encouraging me to live life king size; it is making the experience of living more pleasurable” said a young technology worker in a depth interview recently. With more and more Indians working in

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-15625296586354983892008-06-11T21:16:00.005+05:302008-06-11T21:32:55.422+05:30

Article in The Brand Wagon, The Financial Express, June 10, 2008Chakra Watch 5. Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality: these are the seven basic life themes - based on the seven major chakras in the human body - that drive all human behaviour. Writers, artists, musicians, activists, journalists, film makers with a message, and anyone in the business of

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-23847664264051106102008-05-08T21:03:00.003+05:302008-05-08T21:10:20.008+05:30

Article in The Brand Wagon, Financial Express, May6 2008Chakra Watch 4: Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality: these are the seven basic life themes - based on the seven major chakras in the human body - that drive all human behaviour.News reports of more and more elderly people living alone or checking into old age homes. Reports of marriages breaking

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-66598600617829455182008-04-20T12:13:00.002+05:302008-04-20T12:20:58.944+05:30

Article in The Brand Wagon, The Financial Express, April 8, 2008Of the Solar Plexus and Fire in the Belly: the Desire to Influence and the Drive for Power Is Driving the Indian Consumer TodayChakra Watch 3: Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality – these are the seven basic life themes, based on the seven major chakras in the human body, that drive all

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-70344465072740537272008-03-04T11:28:00.003+05:302008-03-27T17:21:01.806+05:30

Article in Brand Wagon, The Financial Express, Mar 4, 08Chakra Watch 2: Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality – these are the seven basic life themes, based on the seven major charkas in the human body, that drive all human behaviourFrom a culture that was more preoccupied with the past and the future, and a background where denial of pleasure was

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-73523406272563816732008-02-12T14:06:00.000+05:302008-02-12T14:09:56.901+05:30

Article in The Economic Times, Feb 12, 08Ayushmaan Bhavah used to be our original blessing for long life. A full life where you go through all life stages––student, bachelorhood, family/household man, societal & community do-gooder and then sagely detachment––was the basic and most ubiquitous desire and blessing. Embedded in this core definition of long life/healthy life was the concept of

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-54732118363003448182008-02-06T23:13:00.000+05:302008-02-06T23:35:12.048+05:30

Article in The Financial Express, Feb 5, 08Survival, Pleasure, Power, Love, Creative Expression, Transcendence, Spirituality: these are the seven basic life themes - based on the seven major chakras in the human body - that drive all human behaviour.Seeing India through the seven chakras Whether it is the student who is stressing about admissions. Or teenage girls with typical vulnerabilities of

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-40065083744140466392008-01-21T14:35:00.000+05:302008-01-26T10:47:10.577+05:30

A version of this appeared in the "Simply Chennai" supplement of India Today, dated Jan 21, 08.In his book “It Happened In India”, iconic Rajah of Retail Kishore Biyani says that in his quest of how to take modern retailing to the next level he found his answer on Ranganathan Street outside Saravana Stores. This was in 2000, after he had started Pantaloon but before he had started Big Bazaar. It

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com2tag:blogger.com,1999:blog-6138575646040555039.post-9833617675780115462007-12-26T10:15:00.002+05:302007-12-26T10:38:29.135+05:30

Article in The Economic Times, 19 December, 07Barriers are not without, they are withinFirstly, the world has now acknowledged that anyone from anywhere can come along and restructure an entire industry – if he but sets his mind to it. The world of ideas is now democratic, open-sourced and multi cultural. As Simon Anholt says: “Fifteen years ago, who would have believed that we Europeans could be

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-32122028501424398342007-11-18T09:41:00.000+05:302007-11-18T09:50:39.166+05:30

Article in The Sunday Express, Nov 18, 07Games Mothers PlayEnabling and empowering, coach and companion, event manager and project manager, motherhood has moved beyond protection, nurturance, compassion and selflessness. The child is now a project and a mission, and industriousness, determination, passion and planning are the dominant traits. The seat of motherhood is moving from the heart to the

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-25468819188550684402007-11-16T22:04:00.000+05:302007-11-16T22:13:12.441+05:30

Article in The Economic Times, Nov 16, 07Employee engagement and the new age karma yogiBeauty packages for diwali, karva chauth on office terraces, weaving in sports and games into work lives and presence on Second Life… increasingly, employee is consumer and employee delight is part of talent recruitment, training and retention. But is it making any real difference? Are organisations missing the

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-31679934456231286562007-11-04T21:01:00.000+05:302007-11-04T21:12:16.904+05:30

Article in The Times of India, Nov 3, 07The other day a visit to the temple taught me something about innovative media, and surprising touch points: the small, three inches by two inches kumkum paper packets were branded! They had an advertising message! While one part of me thought “Wow, what an idea”, the other part thought, “Oh My God” (literally!). I always knew God was omnipotent, but THIS

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-58953554038632974262007-10-23T13:51:00.000+05:302007-10-26T14:59:50.494+05:30

Article in The Economic Times, Oct 23, 07Facebook and the informal-isation of corporate networkingA few days ago I put in a very urgent request to a small group of “Facebook Friends” – fellow JWT Planners from across the world - people who I have never met and indeed may never meet. It was a loud cry for help, for an overnight paper on a knotty problem. Responses poured in within hours from Japan

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-70606579549847302982007-08-10T23:06:00.000+05:302007-08-11T09:38:51.805+05:30

Review of a Business Creativity Workshop based on Voices Within, a coffee tabel book on the maestros of Carnatic music (Voices Within, Carnatic Music - Passing on an inheritance, Bombay Jayashri and TM Krishna with Mythili Chandrasekar, Matrka, Rs 1900)What does MS Subbulakshmi have to do with trendspotting? Article in Business Line, June27, 07What does MS Subbulakshmi have to do with Carnatic

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-39567733462423621822007-08-04T16:50:00.001+05:302007-08-11T09:35:47.449+05:30

Article in exchange4media, July 07What's Your Brand's Chakra Reading?HOW INDIA CAN GIVE THE WORLD THE MOST HOLISTIC WAY TO REALIZE A BRAND'S FULL POTENTIAL: DRAWING INSPIRATION FROM A 2,000-YEAR-OLD SYSTEM.Move over, need states, archetype researches, equity studies. Move over Jung, Haylen, Kapferer! Here comes Patanjali.It has been around for 2,000 years. It's in Chinese medicine. In Tibetan

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-63597664404421876352007-08-04T16:48:00.000+05:302007-08-10T22:28:27.845+05:30

Article in the Times of India, Mar 7, 07The Un-boxing of IndiaBranding, news and entertainment mergeas we open many Windows in our daily lives and live with multiple idsThere was a question in KBC the other day on the name of the cow that features in a Cadburys ad – and a majority of the audience got it right. As a man in a focus group said a few days later, “yeh kya hai, general knowledge hai ya

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-26138290257331680222007-08-04T16:45:00.000+05:302007-08-10T22:38:42.337+05:30

Article in the Times of India, Feb 24 07The more global the Indian,the more national the Indian?Have you noticed the ad on TV where the Indian boatman leaves the West Indian couple high and dry, mid waters, demonstrating that it is “tough being a West Indian in India”? And another one on similar lines where an Indian tiger – if tigers have nationalities – makes it difficult for traveling Sri

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-73380536141709779202007-08-04T16:43:00.000+05:302007-08-07T21:10:05.125+05:30

Article in USP AgeThe Future of Strategic Planning:Separate with a bang or die with a whimperWhat has happened to the advertising industry as a whole and to servicing as a function will happen to planning too: its role will get steadily reduced as new fangled experts chip away more and more at its pie.The rose bushes in planning’s vineyard: Heeding the danger signalsThey say vine growers plant

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com2tag:blogger.com,1999:blog-6138575646040555039.post-55455786009562742002007-08-04T16:34:00.000+05:302007-08-07T21:12:21.814+05:30

Article in agencyfaqs, feb20, 07GENTLEMEN, THE BRIEF IS SHOWING!As far as ad agency Planners are concerned, there are five kinds of ads.1) Those that are clearly for the awards. You had nothing to do with it. Worse, when you first heard it, you probably said that it goes against the core brand proposition. You are now biting your tongue and wishing you had cheered it along, or found a strategy to

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-49563281181288170232007-08-04T16:31:00.001+05:302007-08-07T21:14:58.414+05:30

Article in Business Line, Sept 7, 06Internal Branding:Should the CEO be asking for a marriage of Marketing and HR?Traditional belief about branding - and the biggest myth in the world of business - continues to be that branding is for external purposes, for communicating to consumers and that it is the exclusive preserve of the marketing function.Then came the belief that advertising, PR,

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com1tag:blogger.com,1999:blog-6138575646040555039.post-85003485430363327462007-08-04T16:23:00.001+05:302007-08-07T21:22:17.260+05:30

Article in Businee Line, July 27, 06What’s your company’s signature tune?One “vision” commercial on television or a “corporate campaign” in Business World does not a “corporate brand” make – any more.The making of a Corporate Brand today encompasses the Vision Brand, the Product Brand, the Service Brand, the CEO Brand, the Employee or Internal Brand, the Stock Market Brand, the Corporate Social

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-16063470223056070122007-08-04T16:00:00.000+05:302007-08-10T22:39:30.979+05:30

Article in exchange4media, May29,06The birth of the Global IndianFrom whining about the globalisation of India to celebrating the Indianisation of the Globe: tracing and defending the role of media and advertisingFrom chasing Coca-Cola away from the country to the Videocon advertisement, which shows people all over the world chanting the Gayatri mantra, it’s been a long and colourful

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-4286198818151894522007-08-04T12:25:00.000+05:302007-08-07T21:28:43.426+05:30

Article in agencyfaqs, Nov 13, 06Neighbour's envy, owner's prideA couple of months ago, I was talking to a group of men, asking why STATUS was such an important thing in a man’s life, and how did it matter which car stood outside their house?Said one consumer, very succinctly: “Uski shirt meri shirt se safed kaise? Yeh to India ka mentality hai”! (How's his shirt whiter than mine... this is

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-3348186986672886852007-08-04T12:04:00.001+05:302007-08-07T21:30:45.764+05:30

Article in agencyfaqs, Aug 17, 06Is there a conflict brewing in your mind?Pass it on to the nearest new product manager!WHILE EPICS, BOOKS, MOVIES AND SERIALS AND PRODUCT IDEAS HAVE TAPPED INTO HUMAN CONFLICTS, HAS ADVERTISING USED THIS RICH AREA ENOUGH?Every human being is rife with conflicts. And so is all great communication. From the Mahabharat, the Ramayan, the Bhagavad Gita, Romeo and

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-7658970147515125492007-08-04T12:01:00.001+05:302007-08-07T21:33:24.193+05:30

Article in agencyfaqs, July4, 06THEY DON’T NEED NO PER-SU-ASIONCommunicating to the Amity generationThe generation that truly believes it can paint the sky red is also the most marketing savvy generation ever… does any one really have a clue how to talk to them?While we may be making them smile with a How Many You Have and a Dimag ki batti jala de, are we really inspiring, capturing their

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-76893798399827079692007-08-04T11:34:00.000+05:302007-08-07T21:35:23.452+05:30

Article in The Economic Times, Feb 27, 07The Art of Corporate Living :PR, HR and CSR come together for Corporate Branding“Enter a world where profits and morals work hand in glove,” said the ad. If your remote had paused on CNBC one Saturday evening, you may have caught Venugopal Dhoot talking with Sri Sri Ravi Shankar. While CEOs and business leaders flocking to Bhagavad Gita lectures, visiting

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-51003535147301063482007-08-04T11:30:00.000+05:302007-08-07T21:37:19.684+05:30

Article in The Economic Times, Dec 5, 06What does demography have to do with R and D?A Wikipedia definition of “demography” points out that it goes way beyond the cursory male/female, SEC, age, town class definition that we as marketers tend to think it is. Demography is actually a scientific study of “population dynamics” and belongs to a larger field of “population studies” which examines the

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-33269942779764230882007-08-04T11:27:00.000+05:302007-08-10T22:30:15.219+05:30

Article in The Economic Times, Nov 14, 06It doesn’t get more “creative” than this!There was a time when to be ”creative” was to sing, dance, draw, paint or at best, make films. Only a few could do it, you had to be born talented, and the rest of the world watched and admired. Occasionally you also made money, but often your fortunes were inversely proportionate to your creativity quotient.

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-89987094640405687942007-08-04T11:25:00.000+05:302007-08-10T22:38:05.120+05:30

Article in DNA, Mar8, 07Super, Scroller, TV, Ticker!I don’t know about all of you, but with every passing day, I certainly am getting increasingly confused while watching news. I mean, is it not enough for us to get one piece of news at a time? There’s something going on in the main screen, and then there’s something scrolling at the bottom, and sometimes there is even something in between. Now,

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-52449510659715732432007-08-04T11:22:00.001+05:302007-08-10T22:40:04.322+05:30

Article in DNA, Jan24, 07All in the Great Indian Family!The announcement of the engagement of Abhishek Bachchan and Aiswarya Raiopens up a world of the most exciting opportunities for the Indian advertising industry and it is now up to advertisers and the Great First Family of the Indian Subconscious to shape the future of family values in the country.First, we quickly need a new company –

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-87556547944034385932007-08-04T11:14:00.000+05:302007-08-10T22:31:04.881+05:30

Article in DNA, Aug 16, 06Advertising and The Great Indian First NightThe Hanes Underwear commercial, set in the Great Indian First Night, must surely be helping millions of young Indian couples prepare with bated anticipation for their own equivalent.Now all the guys will make sure that they buy underwear without tags on the inner side, so that they don’t have to pull out a pair of scissors and

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-9392821108185097882007-08-04T11:00:00.000+05:302007-08-07T21:46:10.350+05:30

Article in DNA, July 6, 06Bachcha samjha kyaa?A mother's tale of woes in a world of adsAdvertising is making life really difficult for mothers these days!The other day, my son enthusiastically explained to me the structure of the new Adidas football. And added details of the shop where it was available, including timings. It costs only Rs 1500 he said, and could I please get him one. Though I

Mythili Chandrasekarhttp://www.blogger.com/profile/03523292112228327915noreply@blogger.com0tag:blogger.com,1999:blog-6138575646040555039.post-83561113083416951922007-08-04T10:53:00.000+05:302007-08-07T21:47:04.871+05:30

Article in DNA, June1, 06Aiswarya and the wolf whistle:The fall of the last male bastion!Aiswarya “giving it back” to the guys, and in fact, whistling better than them, is surely the last straw, for men watching advertising.Just see what these guys are being subjected to.Chased out of a girls’ hostel for wanting to be Fair and Handsome.In the college classroom, we have Adam teasing. Girls go “yes

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